Professional Journey
Airbnb
Director, Global Host Communications — Mar 2022 – Present — Seattle, WA
Built and scaled the first Host Communications function for 5M+ hosts globally.
- Lead strategy, editorial, channels, and crisis responses.
- Define and own a multi-year roadmap for host communications and content services, aligning education, tooling, and measurement to Airbnb's growth priorities.
- Improve host earnings by increasing adoption of revenue-driving tools.
- Introduce new onboarding programs that improve completion rates.
- Operationalize a newsroom style content engine, reducing production time.
- Establish guardrails for AI-assisted content workflows to ensure accuracy and trust.
Airbnb
Director, Editorial — Jan 2022 – Mar 2022 — Seattle, WA
Launched and shaped Airbnb's host communications and content strategy.
- Established the editorial function and defined foundational content strategy.
- Developed team structure and automated workflows to support global content production.
Amazon
Director, Owned Channels and Content — Jan 2019 – Jan 2022 — Seattle, WA
Owned narrative direction for About Amazon and scaled global storytelling.
- Built and scaled About Amazon into a global content platform, increasing engagement 63%.
- Orchestrated campaigns reaching more than 20M customers via editorial, video, and digital channels.
- Increased average campaign engagement 68% through improved targeting.
- Developed CEO and executive communications including shareholder letters and keynote remarks.
Amazon
Editor-in-Chief, Amazon Stories — Jan 2017 – Jan 2019 — Seattle, WA
Formed the company's first storytelling team (Amazon Stories) and workflows.
- Launched Amazon's first integrated storytelling platform spanning editorial and multimedia formats.
- Established a metrics framework that doubled story completion rates.
- Produced more than 200 original stories consistently exceeding engagement benchmarks.
Starbucks
Director, Editor in Chief, Digital News — Apr 2015 – Jan 2017 — Seattle, WA
Directed global executive, customer, and partner storytelling.
- Launched 'Starbucks Stories', the company's global storytelling and learning platform.
- Engineered content systems adopted by thousands of stores to improve partner message clarity.
- Delivered training and educational content adopted by more than 200,000 employees worldwide.
Starbucks
Sr. Manager, Managing Editor Starbucks Newsroom — Jan 2014 – Apr 2015 — Seattle, WA
Founded the Starbucks Newsroom, transforming it into an award-winning, human-centered storytelling hub.
- Developed the company's first editorial analytics system, driving 150% growth in engagement.
- Reduced production time by three days through improved workflows.
- Increased campaign engagement 24% through clearer storytelling.
Earlier Career: KIRO Radio (Morning News Host) • Sundance card designer (Small Business Owner) • Reuters (Journalist)